Emerald of Katong Condo Review: A Blend of Tradition & Modernity

Why Invest in Emerald of Katong

• Reputable Developer: Sim Lian Group, founded in 1976, has established a strong reputation for quality developments and has won many buidling industry awards.
• Strategic Location: Located in the heart of Katong, a neighbourhood known for its rich heritage and vibrant community, the condominium offers a unique blend of historical charm and modern amenities.
• Predominantly Low-rise Enclave: Surrounded by mostly low-rise development, providing potentially unobstructed sea views.
• Large Site: Ample land area ensures widely spaced residential towers, enhancing privacy and offering more facilities.
• Luxurious Design: Features contemporary architecture with Peranakan-inspired designs, and well-thought-out interiors catering to various lifestyles and needs.
• Comprehensive Facilities: A wide range of facilities is offered, including swimming pools, a gym, landscaped gardens, and more, providing residents with a resort-like living experience.
• Excellent Transport Connectivity: About a 5-minute walk to Tanjong Katong MRT station and convenient access to public transport.
• Proximity to Amenities and Leisure Attractions: The location ensures that residents have easy access to a wide array of shopping malls, dining options, and recreational facilities.
• A Food Haven: Surrounded by diverse dining options, from local hawker delights to upscale restaurants, making it a food lover's paradise.
• Heritage and Culture: Katong is known for its rich cultural heritage, with a unique blend of Peranakan influences that add to the area’s charm.
• Educational Institutions: Close to many renowned schools, making it an excellent choice for families. Notable schools nearby include CHIJ Katong Girls School, Kong Hwa School, Haig Girls School, Tanjong Katong Primary School, and Tao Nan, among many others.
• Proximity to Major Employment Hubs: A stone’s throw from the Paya Lebar Sub-Regional Centre and direct access to Marina Bay/Raffles Place financial centre.
• Investment Potential: The area’s ongoing development and demand for residential properties in Katong make this project a potentially lucrative investment.

Emerald of Katong Fact Sheet

Emerald's Design Features

Nestled in the heart of Katong, the Emerald of Katong offers an unparalleled living experience that combines heritage-inspired design with contemporary luxury. Featuring six tower blocks strategically spread out in a North-South orientation to avoid direct morning and afternoon sun, they provide residents with a naturally cooler living environment.

Privacy is a key design feature, with a generous 41-metre distance between front-facing tower blocks.

Drawing inspiration from the rich cultural tapestry of Peranakan shophouses in Katong, the intricate motifs and vibrant colours woven into the development reflect the area's heritage while blending traditional craftsmanship with modern design.

The welcome lounge, clubhouse interior, and pavilion seamlessly integrate elaborate Peranakan patterns with contemporary elements, creating exquisite spaces for relaxation and socialising.

The landscape design is equally impressive, inspired by traditional Peranakan quilts and cultural elements, resulting in a vibrant and contextual landscape space. A series of nine pools, including spa pools, lap pools, and children's pools, offer a variety of aquatic experiences, from hydrotherapy and aqua-gym to spa jacuzzis and lap swimming.

The residential towers feature a central area dedicated to lush landscapes and swimming pools, with selected Private Enclosed Spaces (PES) providing direct access to the central landscape area and elevated deck facilities. Clubhouses and a gymnasium offer elevated views overlooking the neighbourhood park and SLA's Black & White Houses.

All unit types at Emerald of Katong are designed to accommodate king-size beds and feature practical layouts that maximise internal space.

The Luxe Tower (Block 59) boasts exquisite finishes, including natural marble flooring throughout the living, dining, private lift foyer, dry kitchen, and hallways. High-end kitchen appliances from MIELE and a Vintec undercounter wine chiller cater to culinary enthusiasts, making entertaining a delight.

Additionally, selected units come with private lift access, providing an extra touch of exclusivity.

Unit Mix and Distribution

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Emerald of Katong Virtual Tour

• 2-Bedroom + Study (Type B4S)
• 3-Bedroom Flexi (Type C5F)
• 4-Bedroom Premium (Type D3P)
• 5-Bedroom Luxe (Type E3L)
• Emerald of Katong Sales Model
• 360^o Panoramic Views
• Level 5, 10, 15 & 21 Views

Who is the Developer of Emerald of Katong?

The Sim Lian Group is the developer for Emerald of Katong. Founded in 1976, it has established a strong reputation for quality projects that blend functionality with aesthetics and sustainability.

Projects it has undertaken include public housing, private condominiums, landed housing, industrial and commercial buildings, as well as entertainment developments.

Some of their residential projects in Singapore include The Botany, Treasure at Tampines, and Wandervale Executive Condominium. The group's commitment to quality and innovation is evident in their award-winning projects.

What are the Prices for Emerald of Katong?

During Emerald of Katong's sales launch on November 15 and 16, 835 of 846 units (98.7%) were sold at an average price of $2,621 psf. Most buyers favoured the larger units with either a study or flex layout.

The strong sales can be attributed to its attractive pricing which started from $2,423 psf. This coompared very favourably with other new projects in the RCR (Rest of Central Region) which have a median price of $2,955 psf.

The following are the indicative launch prices for Emerald of Katong:

• 1-Bedroom + Study (484 sq ft): From $1.2x million
• 2-Bedroom Premium (624 sq ft): From $1.5x million
• 2-Bedroom + Study (678 sq ft): From $1.6x million
• 3-Bedroom (883 sq ft): From $2.1x million
• 3-Bedroom + Study (969 sq ft): From $2.3x million
• 3 Bedroom Flexi (990 sq ft): From $2.3x million
• 4-Bedroom + Study (1,152 sq ft): From $2.7x million
• 4-Bedroom Premium (1,259 sq ft): From $3.0x million
• 4-Bedroom Luxe + Study (1,302 sq ft): From $3.1x million
• 5-Bedroom Luxe (1,475 sq ft): From $3.5x million

At the government land tender in July 2023, Sim Lian Group submitted the highest bid of $828.8 million or $1,069 psf per plot ratio (psf ppr).

This compared favourably with the land cost for Tembusu Grand ($1,302 psf ppr), The Continuum ($1,488 psf ppr), and Grand Dunman ($1,350 psf ppr). Currently, Tembusu Grand and Grand Dunman are selling at an average price of about $2,500 psf and The Continuum around $2,800, with the latter costlier due to its freehold status.

Note: Emerald of Katong is subject to new harmonisation rules for floor area calculation, which exclude spaces like aircon ledges from the Gross Floor Area (GFA). This results in reduced saleable areas for the developer. Consequently, the developer may need to bid lower for the land or raise its per square foot (psf) pricing. Therefore, it is not accurate to simply compare its psf directly with other developments.

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Pricing Comparison of Recent New Launches

Below are the average launch prices of recent condos in District 15.

Where is Emerald of Katong Located?

Emerald of Katong is situated at Jalan Tembusu, just off Tanjong Katong Road. Katong is one of Singapore’s most vibrant and culturally rich enclaves known for its blend of heritage and modernity.

Surrounded by private condominiums, landed houses, conserved pre-war shophouses, and charming grand bungalows, it offers a serene and exclusive living environment that reflects the architectural evolution over the decades.

Moreover, residents of Emerald of Katong will benefit from the neighbourhood’s proximity to an array of shopping malls, dining establishments, and recreational facilities, ensuring that all lifestyle needs are easily met.

Public transport is also highly accessible, with public buses and the Tanjong Katong MRT station on the Thomson-East Coast Line a short walk away.

Transport Connectivity

The Emerald of Katong enjoys excellent transport connectivity, making it an ideal choice for those prioritising easy access to public transportation.

MRT Connectivity

Located about a 5-minute walk from the Tanjong Katong MRT station on the Thomson-East Coast Line, residents will have direct connections to key destinations across Singapore, including the Marina Bayfront, Central Business District and Orchard Road.

In the future, the Thomson-East Coast Line (TEL) will extend to Changi Airport. Slated to be completed in the mid-2030s to coincide with the airport’s opening of Terminal 5, this further enhances its connectivity.

Additionally, several bus routes serve the area, with the bus stops just 150m to 250m from the development. This offers further flexibility in commuting options.

Major Expressways

For those with private transports, the East Coast (ECP), Pan Island (PIE), and Kallang-Paya Lebar (KPE) expressways are 2-11 minutes’ drive from Emerald of Katong.

These expressways will further enhance accessibility. To illustrate, a drive to Marina Bayfront and Changi Airport only takes 8-15 minutes. This comprehensive transport network ensures that residents can effortlessly navigate to the city and other parts of Singapore while enjoying the vibrant lifestyle of Katong.

Shopping Malls and Amenities Near Emerald of Katong

Living at Emerald of Katong means enjoying proximity to many shopping malls and amenities catering to the residents’ lifestyle needs. These include high-end retail, convenient grocery shopping, and diverse dining options.

Below are some of the popular shopping malls:

• I12 Katong: This boutique mall is known for its eclectic mix of trendy eateries, independent boutiques, and artisanal stores. Recently renovated, it offers modern cinema screenings and a diverse range of dining experiences, making it a popular spot for shopping and entertainment.
• Parkway Parade: One of the largest shopping malls in the area, it offers a wide range of retail stores, supermarkets, and dining outlets. It also houses essential services like banks, clinics, and a fitness centre.
• Katong Shopping Centre: Known for its range of services and affordable shopping options, it offers everything from tailoring and printing services to travel agencies and food outlets. One of its most well-known outlets is Dona Manis Cake Shop, famous for its classic, old-school banana pie.
• Katong V: A vibrant mall with a blend of retail, dining, and educational services. It features various cafes, specialty shops, and enrichment centres, catering to families and individuals.
• City Plaza: Known for its affordable fashion and accessories, it is a favourite among bargain hunters. The mall features a variety of shops, from clothing to electronics, making it a go-to destination for budget-friendly shopping.
• Paya Lebar Square: Located at the Paya Lebar sub-regional centre and next to the Paya Lebar MRT station, it is a dynamic mixed-use development featuring three office towers, residential units, and a retail mall. It offers a wide array of dining, shopping, and entertainment options, along with a cinema and fitness centre, making it a convenient lifestyle destination.

A Food Haven

The area around Emerald of Katong is renowned for its vibrant and diverse food scene, making it a true food haven for residents and visitors alike.

Katong’s rich culinary heritage, deeply rooted in Peranakan culture, is reflected in its array of eateries offering everything from traditional dishes to modern gastronomy.

Some of these popular restaurants and eateries are:

• Old Bibik's Peranakan Kitchen: Renowned for its traditional Peranakan dishes, this eatery offers a cosy atmosphere and a taste of home-cooked meals, making it a favourite among locals.
• Baba Chews Bar and Eatery: Located in the historic Joo Chiat Police Station, this restaurant offers a modern twist on classic Peranakan dishes, showcasing the rich flavours of the culture.
• Katong Kitchen: Situated in the Village Hotel Katong, this eatery features a wide selection of local and regional cuisines, perfect for indulging in Singaporean favorites.
• Rabbit Carrot Gun: A charming pub known for its authentic British fare, it serves classic dishes like fish and chips in a relaxed atmosphere.
• 328 Katong Laksa: Famous for its rich and spicy laksa, the stall is a must-visit for anyone craving authentic local flavours.

Food Centres

The proximity of Emerald of Katong to several popular food centres further enhances the neighbourhood’s attractiveness. Besides providing affordable and convenient dining options for residents, they contribute to the vibrant and culturally rich environment that makes the area so appealing.

Some of these food centres are:

• Dunman Food Centre.
• Marine Parade Market and Food Centre.
• Haig Road Market and Food Centre.
• Old Airport Road Food Centre.
• Geylang Serai Market and Food Centre.

Leisure Attractions Near Emerald of Katong

Emerald of Katong’s proximity to key leisure attractions such as East Coast Park, the Singapore Sports Hub, and the Goodman Arts Centre further enhances the living experience of its residents and adds to the property's appeal.

East Coast Park: Just a stone's throw away, it is one of Singapore’s most popular recreational areas as it offers many outdoor activities like cycling, jogging, water sports and family picnics.

In addition, there are several playgrounds such as the Coastal PlayGrove, Marine Cove, and Raintree Cove where the little ones can indulge in many hours of outdoor fun.

Meanwhile, the lush green spaces of East Coast Park help to promote a balanced lifestyle, allowing residents to enjoy nature while living in an urban environment.

Singapore Sports Hub: A premier sports, entertainment, and lifestyle hub that hosts international events, concerts, and recreational activities. Due to its proximity, it promotes a more active lifestyle while fostering community engagement, making it an ideal place to spend quality time with family and friends.

Goodman Arts Centre: A vibrant cultural hub that houses a variety of arts and creative spaces for adults and children. Offering a variety of artistic experiences, workshops, and performances, residents can easily immerse themselves in the arts, enriching their living experience and fostering a creative community.

Kallang Alive Master Plan

Kallang Alive Master Plan

The Kallang area is set to be revitalised under the Kallang Alive Master Plan, as revealed by Prime Minister Lawrence Wong during his National Day Rally speech on 18 August 2024.

This major project will greatly enhance sporting, recreational, and lifestyle options for everyone, particularly benefiting those living nearby, such as residents of Emerald of Katong, just an 8-minute drive away.

The development will create more accessible green spaces, state-of-the-art sports facilities, and vibrant cultural venues, offering a healthier and more dynamic environment.

In addition, it will foster a stronger sense of community, improve quality of life, and make the area more attractive for both living and investment.

Key Features of the Kallang Alive Master Plan

• Relocation of Singapore Sports School: The prestigious Singapore Sports School will be moved from Woodlands to Kallang, creating a thriving sports ecosystem.
• State-of-the-Art Indoor Arena: A new 18,000-seater indoor arena will replace the existing Indoor Stadium, hosting a wide range of sports and entertainment events.
• Enhanced Public Spaces: The master plan includes the development of new parks and waterfront areas, providing residents with ample opportunities for outdoor recreation.
• Pedestrianised Boulevard: The main road through the Sports Hub will be transformed into a car-free zone where pedestrians can enjoy a safe and leisurely stroll through public spaces.
• Mixed-Use Developments: The area will see the integration of residential, commercial, and recreational spaces, fostering a dynamic and lively community.
• Cultural and Recreational Facilities: New venues for arts, culture, and sports will be introduced to enrich community life.
• 18,000-Seater Indoor Arena: A state-of-the-art venue for sports and entertainment events, replacing the current Indoor Stadium.
• Enhanced Public Spaces: Development of parks and waterfront areas to promote outdoor activities.
• Pedestrianised Boulevard: The main road that runs through the Sports Hub will be converted to be car-free.
• Mixed-Use Developments: Incorporation of residential, commercial, and recreational spaces to create a vibrant community.

Schools Near Emerald of Katong Condo

Emerald of Katong is an excellent choice for families with school-going children due to its proximity to many highly regarded schools.

Primary Schools

As many of these primary schools are located within a 2km radius of the development, families will enjoy priority admission into Primary 1 under the Education Ministry’s distance-based allocation system.

• Haig Girls’ School.
• Tanjong Katong Primary School.
• CHIJ Katong Convent.
• Geylang Methodist School (Primary).
• Kong Hwa School.
• Tao Nan School.

Secondary Schools and Junior College

Besides primary schools, there are many secondary schools and a junior college near Emerald of Katong. These include the following:

• CHIJ Katong Convent.
• Chung Cheng High School (Main).
• Dunman High School.
• Geylang Methodist School
• Tanjong Katong Girls’ School.
• Tanjong Katong Secondary School.
• Victoria School.
• Victoria Junior College.

According to a study by the NUS Institute of Real Estate Studies, proximity to good schools enhances the value of properties near them.

Proximity to Employment Hubs to Boost Investment Potential

Emerald of Katong is located near several major employment hubs. This is seen boosting its investment potential, benefitting from robust demand for housing options generated by a thriving workforce, either for own stay or rental.

• Paya Lebar Sub-Regional Centre: This mixed-use precinct, centred around the Paya Lebar MRT station, is one of Singapore's ten Business Improvement Districts (BIDs). Its vibrant commercial and residential offerings create a strong demand for housing in the area.
• Raffles Place and Marina Bay Financial Centre: As the third-largest financial centre globally, this area hosts numerous multinational corporations and financial institutions. The influx of professionals seeking convenient living options nearby will boost rental demand, especially after the hefty 60% ABSD imposed on foreigners purchasing private residential properties in Singapore.
• Changi Business City and Changi Airport: This thriving economic hub supports industries linked to aviation, enhancing Singapore’s status as a leading global aviation centre. Proximity to these employment hubs attracts professionals who prefer living close to work.
• Paya Lebar Airbase: Set to transform into a highly liveable and sustainable new town that will evolve into a significant employment hub. Its unique heritage and future development plans can be expected to drive long-term demand for housing, enhancing the value of investments in nearby properties like the Emerald of Katong.

Review Conclusion - Emerald of Katong's Investment Potential

Emerald of Katong presents a unique opportunity for homeowners and property investors due to its coveted location in a culturally rich and well-connected neighbourhood. Augmented by its modern and well-thought-out design and comprehensive facilities, it offers a compelling investment option.

While the development boasts numerous positive aspects, potential buyers must also consider factors such as pricing, capital appreciation potential, and market conditions before making an investment decision.

Although the prices for Emerald of Katong are not available yet, there may be potential for the developer to launch more competitively due to its lower land cost. Additionally, it faces competition from recently launched condos such as Tembusu Grand, Grand Dunman and The Continuum.

The 99-year leasehold Tembusu Grand and Grand Dunman are selling at an average price of about $2,500 psf and the freehold Continuum around $2,800. Hence, should the Emerald of Katong be launched at an average price of $2,300 to $2,400 psf, it presents an attractive entry level for a city-fringe (RCR) project.

Comparative Market Analysis

Meanwhile, let us examine how three nearby 99-year leasehold condo developments launched in the last 7-22 years have performed. They are selected to provide insights on their average price appreciation over the different timelines.

1. Seaside Residences: An 841-unit 99-year leasehold condo launched in April 2017 (completed in 2021).
2. The Shore Residences: A 408-unit 99-year leasehold condo launched in Dec 2009 (completed in 2014).
3. Cote D’Azur: A 612-unit 99-year leasehold condo launched in April 2002 (completed in 2004),

Average Price Trend Analysis - Seaside Residences vs Shore Residences vs Cote D'Azur

As can be seen from the chart above, their average price gains since their launch are:

• Seaside Residences: +30.02%.
• The Shore Residences: +89.45%.
• Cote D’Azur: +168.04%.

The above data suggests that District 15 has continued to offer promising investment opportunities, with the three developments registering annualised growth rates of approximately 3.64%, 4.24%, and 4.54%, respectively.

While recent government cooling measures may moderate the pace of capital appreciation, it is important to note that property investment remains an attractive option, particularly for long-term investors.

Well-located properties are expected to maintain strong demand, which should help sustain value growth over time.

This outlook is supported by the increasing number of HDB flats with desirable attributes selling for over one million dollars. This trend in the public housing market will have a positive spillover effect, underpinning private residential property prices in the process.

I hope this review of Emerald of Katong has provided you with valuable insights. To receive the latest project information or visit the show flat, please Whatsapp me.

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