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If you are looking for independent, objective Singapore property reviews, data-driven analyses, and investment guides of upcoming residential new launches, welcome to Sg Home Investment.

My name is Lance Kuan, Associate Marketing Manager at Huttons Asia Pte Ltd (CEA Reg No. R062704Z).

With nearly 30 years of experience in banking, investment, and financial markets, I cut through marketing fluff to deliver unbiased, data-driven property reviews and market insights. Every assessment is grounded in detailed research and PrimeKey Analysis, a proprietary investment framework that scores Singapore private residential projects on 8 fundamental factors, such as:

  1. MRT access.
  2. URA growth hotspots.
  3. GLS pipeline.
  4. Lease tenure.
  5. Project size.
  6. School proximity.
  7. Rental yield.
  8. HDB upgrader demand.

This will help you make informed decisions and invest with confidence. Do you have a project in mind, either a new launch, resale private property, or executive condominium? Click on the link below to request your complimentary PrimeKey Analysis report.

PrimeKey Analysis: A Data-Driven Property Review & Investment Framework

PrimeKey Analysis - The 8 Key Factors Evaluation Framework

8 Key Factors Analysed. Know the Score. Invest With Confidence.

  • 8 key investment factors reviewed & analysed.
  • One clear investment score.
  • Back-tested and proven against 593,000 transactions.
  • Higher score → stronger investment performance.
  • Lower score → weaker or potentially negative investment performance.

Customised PrimeKey Analysis Scoring

Different buyers have different priorities, and the 8 key factors can be reweighted to align with your housing needs and investment objectives. These include:

  • Couples without children.
  • Young & mature families.
  • Multi-generational families.
  • Retirees.
  • HDB upgraders.
  • Legacy & transgenerational buyers.
  • Luxury-focused buyers.
  • Privacy-focused buyers.
  • Other buyer profiles.

Whether you are looking for an Executive Condominium (EC), a mass-market home in the Outside Central Region (OCR), a city-fringe development in the Rest of Central Region (RCR), or a luxury property in the Core Central Region (CCR), explore our latest Singapore property reviews to make well-informed, data-driven investment decisions.

To support your property investment journey, use our Home Financing & Loan Calculators to assess your borrowing capacity, financial commitment, and estimated cash outlay required for your purchase.

If you need help with shortlisting and comparing suitable properties or exploring investment opportunities, feel free to contact me for a personalised consultation.

 

Latest & Upcoming Singapore Property Reviews (2026 Launch List)

Get updates, in-depth reviews & analyses of new launches across Singapore.

Amberwood at Holland Review

Amberwood At Holland Review

Preview: 11 - 23 September 2026

Amberwood at Holland, a low-rise development at Holland Link, is the first residential development in a predominantly landed housing enclave, including Good Class Bungalows, set amidst lush greenery.

WhatsApp Me for the latest information and show flat preview.

*****

The Serra Residences - Rare Freehold Condo at Novena in Singapore District 11

The Serra Residences

Preview: 2 - 13 October 2026

The Serra Residences is a rare freehold development located a short walk from the Novena MRT station, Health City Novena and several shopping malls. It is also within 1km from St Joseph Junior and Hong Wen School. 

WhatsApp Me for the latest information and show flat preview.

*****

Dunearn House Review and Investment Analysis

Dunearn House Review

Preview: July 10 - 22, 2026

Dunearn House is situated near Sixth Avenue MRT in prime District 11, and within the exciting Turf City transformation, providing a first-mover advantage. A leafy and exclusive residential area near abundant amenities.

WhatsApp Me for the latest information and show flat preview.

*****

 

Lucerne Grand is a condominium development located at Jurong Lake District and next to Lakeside MRT station

Lucerne Grand Review

Preview: 18 - 30 September 2026

Lucerne Grand is a mixed development situated next to Lakeside MRT station and overlooking the Jurong Lake Gardens. It offers promising investment potential amid the exciting transformation of Jurong Lake District.

WhatsApp Me for the latest information and show flat preview.

*****

Thomson Reserve - A mega condo development located next to Upper Thomson MRT station

Thomson Reserve Review

Preview: October 2026 (TBC)

Thomson Reserve is a mega condo development beside Upper Thomson MRT. With excellent transport connectivity, close to Thomson Plaza, good schools and nature parks, it offers a highly convenient living experience.

WhatsApp Me for the latest information and show flat preview.

*****

Lentor Gardens Residences - Condominium Review and Investment Analysis

Lentor Gardens Residences Review

Preview: July 4 - 14, 2026

Lentor Gardens Residences is the final residential development in the new Lentor private housing enclave. Located a short walk from the Lentor MRT station, it borders the Hillock Park and park connector.

WhatsApp Me for the latest information and show flat preview.

*****

 

 

Other New Launch Reviews & Investment Guides

Click on the links below to discover more new launch reviews. For your easy reference, they are grouped under Singapore's three main regions:

You may also find more information in our project listings.

 

Singapore Planning Areas & Districts

In Singapore, certain districts span more than one region. Therefore, homebuyers and investors need to assess a property’s precise location as this can influence price levels, rental yields, and perceived prestige, all of which may affect demand. To find out more, please refer to Singapore housing regions & districts guide.

If you have any questions about new launches or property investment, feel free to get in touch with me.

 

Property Resources & Investment Guides

Check out the following resources and market guides to help you navigate Singapore's property landscape:

 

Frequently Asked Questions (FAQ)

Find quick answers to common questions about Sg Home Investment, the PrimeKey Analysis framework, property reviews, investment guides, and available property financing tools.

 

What is Sg Home Investment?

Sg Home Investment provides data-driven Singapore property reviews, investment analysis, market insights, guides and financial calculators to help buyers make informed decisions.

 

Who is responsible for the Sg Home Investment website?

Lance Kuan, Associate Marketing Manager at Huttons Asia (CEA Reg. R062704Z), who has almost 30 years of experience in banking and investment, is responsible for the website.

 

What is PrimeKey Analysis?

A proprietary, data-driven framework scoring private residential properties and executive condominiums on 8 factors - MRT access, GLS pipeline, lease tenure, rental yield and more - back-tested against 593,000 transactions to assess the investment potential of properties.

 

How can PrimeKey Analysis help property buyers?

It provides a clear investment score, helping buyers identify a property's strengths, weaknesses and potential risks before committing their capital.

 

Can the PrimeKey Analysis scoring be customised to my needs?

Yes, the 8 factors can be reweighted for buyer profiles like upgraders, retirees, or luxury, privacy-focused buyers, and more, depending on their housing needs and investment objectives.

 

What tools are available for property financing?

Free MSR, TDSR, mortgage/amortisation, and stamp duty (BSD/ABSD) calculators are offered to help estimate affordability, financing requirements and upfront costs.

 

Can I get personalised property investment advice?

Yes. You can request a complimentary PrimeKey Analysis or seek personalised guidance when shortlisting, comparing or evaluating Singapore properties.