Sg Home Investment

Are you looking for independent, objective, data-driven Singapore property reviews and investment analyses of upcoming residential projects?

Welcome to Sg Home Investment, your trusted resource for comprehensive property reviews and detailed new launches analysis across Singapore’s Core Central Region (CCR), Rest of Central Region (RCR), and Outside Central Region (OCR).

I am Lance Kuan, an Associate Marketing Manager at Huttons Asia Pte Ltd (CEA Reg No. R062704Z).

With nearly 30 years of experience in banking, investment, and financial markets, I cut through marketing fluff to deliver unbiased, data-driven property reviews and market insights. Every assessment is grounded in historical price trends, in-depth research, and real-world case studies - giving you the clarity to grow your assets and invest with confidence.

The PrimeKey Analysis Framework

To ensure every new launch review remains strictly analytical, I evaluate developments using a proprietary, data-driven methodology - PrimeKey Analysis. This objective framework grades each Singapore property (both new launches and resale) across the following eight key investment pillars:

1. Distance to MRT Station (Easy access to public transport is known to be an influential driver of both rental demand and resale performance).
2. Growth Hotspots (Proximity to growth hotspots has historically demonstrated strong price appreciation).
3. Government Land Sale (Land prices of future supplies provide a forward indicator of price direction).
4. Project Size (Development scale has a direct influence on liveability, operating costs, and market liquidity).
5. Remaining Tenure (The remaining lease term can significantly affect long-term value, financing eligibility, and resale demand).
6. Rental Demand & Yield (A reliable indicator of genuine, ground-level demand that will reflect the broader appeal of future owner-occupiers and investors).
7. Nearby Primary Schools (Proximity to primary schools is a key consideration for family buyers and tenants with young children for years to come).
8. MOP Cluster (HDB upgrader demand is an important source of future resale demand).

Whether you are looking for an executive condominium (EC), a mass-market OCR home, or a luxury CCR property, explore our latest Singapore property reviews below to make an informed, strictly analytical investment decision.