If you are looking for independent, objective, data-driven Singapore property reviews and investment analyses of upcoming residential projects, welcome to Sg Home Investment.

My name is Lance Kuan, Associate Marketing Manager at Huttons Asia Pte Ltd (CEA Reg No. R062704Z).

I offer comprehensive property reviews and detailed new launches analysis across Singapore.

With nearly 30 years of experience in banking, investment, and financial markets, I cut through marketing fluff to deliver unbiased, data-driven property reviews and market insights. Every assessment is grounded in in-depth research and real-world case studies - giving you the clarity to grow your assets and invest with confidence.

The PrimeKey Analysis Framework

To ensure a rigorous and objective assessment of every new launch or resale development, we apply our proprietary PrimeKey Analysis Framework to evaluate each Singapore property project across eight key investment pillars. This data-driven approach highlights each project's strengths and weaknesses, helping buyers and investors make more informed decisions that align with their investment objectives and personal needs.

It can also be tailored to different buyer profiles, such as HDB upgraders, retirees, young couples, families with children, and others, where priorities vary, helping them to assess whether the property aligns with their objectives.

The 8 key investment factors assessed are:

1. Distance to MRT Station (Easy access to public transport is known to be an influential driver of both rental demand and resale performance).
2. Growth Hotspots (Proximity to growth hotspots has historically demonstrated strong price appreciation).
3. Government Land Sale (Land prices of future supplies provide a forward indicator of price direction).
4. Project Size (Development scale has a direct influence on liveability, operating costs, and market liquidity).
5. Remaining Tenure (The remaining lease term can significantly affect long-term value, financing eligibility, and resale demand).
6. Rental Demand & Yield (A reliable indicator of genuine, ground-level demand that will reflect the broader appeal of future owner-occupiers and investors).
7. Nearby Primary Schools (Proximity to primary schools is a key consideration for family buyers and tenants with young children for years to come).
8. MOP Cluster (HDB upgrader demand is an important source of future resale demand).

[ REQUEST YOUR FREE PRIMEKEY ANALYSIS REPORT ]

Whether you are looking for an Executive Condominium (EC), a mass-market home in the Outside Central Region (OCR), a city-fringe development in the Rest of Central Region (RCR), or a luxury property in the Core Central Region (CCR), explore our latest Singapore property reviews to make well-informed, data-driven investment decisions.

To support your property investment journey, use our suite of Home Financing & Loan Calculators to evaluate your borrowing capacity, financial commitment, and estimated cash outlay before making your purchase.

If you need help with shortlisting and comparing suitable properties or exploring investment opportunities, feel free to contact me for a personalised consultation.