Amberwood At Holland Review & Analysis
Preview: 11 - 23 September 2026
Amberwood at Holland, a low-rise development at Holland Link, is the first residential development in a predominantly landed housing enclave, including Good Class Bungalows, set amidst lush greenery.
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The Serra Residences Review & Analysis
Preview: 2 - 13 October 2026
The Serra Residences is a rare freehold development located a short walk from the Novena MRT station, Health City Novena and several shopping malls. It is also within 1km from St Joseph Junior and Hong Wen School.
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Wynwood Grand EC Review & Analysis
Preview: November 2026 (TBC)
Wynwood Grand is the first executive condo new launch in Woodlands in 10 years. It is conveniently located within a 5-minute walk of Woodlands South MRT and one stop from Woodlands Regional Centre.
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Lucerne Grand Review & Analysis
Preview: 18 - 30 September 2026
Lucerne Grand is a mixed development next to Lakeside MRT station overlooking Jurong Lake Gardens. It offers promising investment potential amid the exciting transformation of Jurong Lake District.
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Thomson Reserve Review & Analysis
Preview: October 2026 (TBC)
Thomson Reserve is a mega condo development beside Upper Thomson MRT. With excellent transport connectivity, close to Thomson Plaza, good schools and nature parks, it offers a highly convenient living experience.
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Solano Grand EC Review & Analysis
Preview: Q1 2027 (TBC)
Solano Grand is an executive condo at Senja Close, within an 8-minute walk of Jelapang LRT station. Two stops away is Bukit Panjang Integrated Transport Hub, Hillion Mall and Bukit Panjang Shopping Centre.
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New Launch Comparisons: Land Cost & Estimated Launch Price
The table below compares several upcoming Singapore new launches across key investment metrics, including region, tenure, land acquisition method, land cost and estimated average launch price.
Comparing land cost against estimated launch price provides a useful indication of each development’s pricing position in its respective zoning and market segment.
| Name of Development | Region | District No. | Tenure | Land Cost | Land Acquisition Date | Estimated Launch Price (PSF) |
| Amberwood At Holland | CCR | 10 | 99-year | $1,432 psf ppr (GLS) | July 2025 | $3,100 - $3,200 psf |
| The Serra Residences | CCR | 11 | Freehold | $847 psf ppr (En bloc) | Sept 2010 | $3,000 - $3,100 psf |
| Thomson Reserve | RCR | 20 | 99-year | $1,178 (En bloc) | Nov 2024 | $2,400 - $2,500 psf |
| Lucerne Grand | OCR | 22 | 99-year | $1,132 psf ppr (GLS) | June 2025 | $2,400 to $2,500 psf |
| Wynwood Grand EC | OCR | 25 | 99-year | $782 psf ppr (GLS) | Aug 2025 | $1,900 - $2,000 psf |
| Solano Grand EC | OCR | 23 | 99-year | $771 psf ppr (GLS) | Aug 2025 | $1,900 - $2,000 psf. |
10-Year Average PSF Price Trend Analysis: CCR vs RCR vs OCR
The following chart illustrates the 10-year average per-square-foot price trend of new projects (private residential properties and executive condominiums) for CCR, RCR, and OCR (as of 7 September 2026).
Price Trend Comparison: CCR vs RCR vs OCR (Source: Huttons Analytics)
Over the past decade, OCR prices climbed 123.22%, more than double RCR's 74.07% and nearly triple CCR's 44.02%. The gap reflects OCR's lower price base, strong HDB upgrader demand and decentralisation push, against CCR's higher quantum and ABSD-hit foreign buying. Mass-market segments delivered stronger percentage gains, though CCR retains scarcity value.
That said, the narrowing PSF premium between CCR and the other two regions has started to work in CCR's favour. As OCR and RCR prices climb closer to CCR levels, the relative cost of "buying prime" shrinks - which explains the renewed buyer interest in CCR new launches in recent months.
[Caveat: OCR's 123.22% growth partly reflects a lower starting PSF - the same dollar gain looks larger in percentage terms from a smaller base. So this isn't a straightforward "OCR beat CCR" story; comparing absolute PSF appreciation, not just percentages, gives a fuller picture].
Whether you are looking for an Executive Condominium (EC), a mass-market home in the Outside Central Region (OCR), a city-fringe development in the Rest of Central Region (RCR), or a luxury property in the Core Central Region (CCR), explore our latest Singapore property reviews to make well-informed, data-driven investment decisions.
To support your property investment journey, use our Home Financing & Loan Calculators to assess your borrowing capacity, financial commitment, and estimated cash outlay required for your purchase.
If you need help with shortlisting and comparing suitable properties or exploring investment opportunities, feel free to contact me for a personalised consultation.
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