The Serra Residences Review: Rare Freehold New Launch at Novena

The Serra Residences Fact Sheet

Who is the Developer of The Serra Residences?

The Serra Residences is developed by Far East Organisation, one of Singapore's most established and reputable property developers with over 60 years of experience in the real estate industry.

It has a strong track record of delivering quality residential, commercial and hospitality projects across Singapore. This gives buyers added confidence in the developer's ability to deliver a well-designed development like The Serra Residences with enduring value.

Some of its latest residential developments include Aurea, Hillhaven and The Reserve Residences.

Unit Mix

What are the Expected Prices for The Serra Residences?

The prices for Serra Residences have not been announced by the developer yet.

But judging from the recent strong demand for new launches in the Core Central Region, such as Dunearn House, River Modern, and River Green, The Serra Residences is estimated to sell at an average launch price of $3,100 psf to $3,200 psf.

For comparison, at the sales launch of the three projects mentioned above, they were sold at $3,140 psf, $3,266 psf, and $3,130 psf, respectively.

For context, in recent Government Land Sales, the 99-year leasehold sites at Peck Hay Road and Bukit Timah Road (next to Newton MRT) were sold at $1,865 psf ppr and $1,820 psf ppr, respectively. Hence, the projects at these sites are likely to sell above $3,400 psf.

By contrast, The Serra Residences’ land cost was only $847 psf ppr when the site was acquired via an en bloc sale way back in 2010, giving Far East Organisation some leeway to price the project more attractively.

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Where is The Serra Residences Located?

The Serra Residences is located at 7 Bassein Road in prime District 11, within the established Newton and Novena residential enclave.

The site is a short 8-minute walk from Novena MRT Station and located close to the wider Balestier and Toa Payoh precincts, placing residents within reach of both established heartland amenities and the more upscale Novena/Newton/Orchard Road medical and lifestyle belt.

Major shopping malls such as Square 2, Velocity @ Novena Square, and United Square are within an 8- to 15-minute walk, providing residents convenient access to a wide range of shopping, entertainment, and lifestyle choices, as well as children's enrichment classes.

Major healthcare institutions such as Tan Tock Seng Hospital, Mount Elizabeth Novena Hospital, Ren Ci Community Hospital, Novena Medical Centre, and Royal Square Medical Centre, among others, which form part of the Health City Novena master plan, are also located nearby.

Hence, residents of The Serra Residences will have easy access to essential and world-class medical care within a short walk.

Transport Connectivity

Novena MRT Station

For public transportation, the Novena MRT station on the North-South Line is just an 8-minute walk from The Serra Residences. It is also close to three MRT interchanges, which offer convenient transfers to multiple lines and seamless access across Singapore. These MRT interchanges are:

• Newton MRT Station: One stop away, an interchange between the North-South and Downtown Line.
• Orchard MRT Station: Two stops away, an interchange between the North-South and Thomson-East Coast Line.
• Bishan MRT Station: Three stops away, an interchange between the North-South and Circle Line.

Alternatively, residents have access to many public buses along Thomson Road, with the bus stop located next to Velocity @ Novena Square. These buses provide alternative commuting options to the city and major housing estates such as Toa Payoh, Ang Mo Kio, Tampines and many other places.

Major Expressways

For residents with personal transport, the Central Expressway (CTE), Pan Island Expressway (PIE), and upcoming North-South Corridor provide convenient access to many corners of the island, including leisure and lifestyle destinations like the Greater Southern Waterfront, Changi Airport, and East Coast Park.

Shopping Malls, Dining Options and Amenities Nearby

Residents of The Serra Residences have access to several shopping and lifestyle destinations within a short walk or drive:

• Square 2: About 480m away, featuring a mix of shops, services, restaurants and fitness options.
• Velocity@Novena Square: Around 580m away, a popular retail and dining destination within the Novena precinct.
• United Square Shopping Mall: About 800m away, a well-known family-oriented mall with a strong mix of retail and dining options.
• Goldhill Plaza: A nearby commercial building offering additional retail and F&B options within the Novena precinct.
• Zhongshan Mall: Approximately 450m away, offering neighbourhood conveniences and casual dining options.
• Balestier Plaza: Approximately 400 away, it is known for lighting, home renovation and related services.

Other than the above, the Orchard shopping belt is just two MRT stops from Novena, providing residents with a wide range of lifestyle, entertainment, and dining options.

Nature Parks and Recreational Options

While Novena and Bassein Road are more urban and commercial in character, residents of The Serra Residences will still have access to several green spaces within the vicinity. These include:

• Zhongshan Park: Located along Ah Hood Road (off Balestier Road), it is a tranquil neighbourhood park featuring a peaceful courtyard design with mature Banyan trees and paved walking paths for casual strolls. It is also integrated with the Sun Yat Sen Nanyang Memorial Hall and adjacent commercial amenities.
• Kampong Java Park: A quiet neighbourhood park offering a green pocket for walks and light exercise, located a short drive from the development.
• Toa Payoh Town Park: A well-established park with a lake and jogging paths, located within a short drive of Bassein Road.
• Mount Pleasant / Rail Corridor: The northern stretch of the Rail Corridor offers a longer nature trail for walking, jogging and cycling, accessible within a short drive.
• Istana Park: Located next to Dhoby Ghaut MRT station, it offers a green respite close to the city centre.

Residents seeking larger nature reserves or parks will need to travel slightly further as the immediate vicinity of The Serra Residences is predominantly urban. The nearest major parks are MacRitchie Reservoir and Singapore Botanic Gardens.

Schools and Educational Institutions Nearby

Families with school-going children will find a strong cluster of established schools within reach of The Serra Residences, reinforcing the area's long-standing appeal for families with school-going children.

• Primary Schools (within 1 km radius): St. Joseph's Institution Junior (approximately 660m, boys) and Hong Wen School (approximately 1.08km, mixed) are the two nearest schools, both within the Ministry of Education's 1km enrolment priority radius.
• Further Primary Schools (between 2-2 km radius): Farrer Park Primary School (1.22km), CHIJ Primary Toa Payoh (1.29km, girls), Anglo-Chinese School Primary (1.4km, boys), Kheng Cheng School (1.63km), Anglo-Chinese School Junior (1.70km, boys), Pei Chun Public School (1.79km), and Bendemeer Primary School (1.92km) are all within a reasonable walk, drive or public transport ride.
• Tertiary Institutions: Lee Kong Chian School of Medicine (NTU) is located within the Novena medical precinct, adding to the area's academic and research profile.

Investment Potential of The Serra Residences

The Serra Residences' investment appeal is derived from its rare freehold tenure in the Core Central Region, an amenable 8-minute walk to the Novena MRT station, proximity to several shopping malls, Health City Novena, and the upcoming lifestyle precinct at 2 Moulmein Road.

Health City Novena & 2 Moulmein Road Transformation

Health City Novena

Serra Residences is just a short walk from Health City Novena, a 17-hectare integrated medical hub that brings together major public healthcare providers, private medical centres, and research institutes. This established medical cluster supports a steady flow of medical specialists, research fellows, and clinical executives, creating a resilient, high-income tenant pool

2 Moulmein Road

The 2 Moulmein Road site (the former Communicable Disease Centre), with a total Gross Floor Area (GFA) of approximately 139,700 sq ft (or 12,900 sqm), will be transformed into a heritage-sensitive lifestyle hub. It will include thematic zones, F&B and retail, co-living, wellness and fitness, pet-friendly facilities, enrichment spaces, and community areas.

For its redevelopment, more than 40 historic buildings will be preserved. Targeted for opening in 1Q 2027, it aims to uplift the Novena area by adding more amenities, social spaces, and daily conveniences.