Who are the Developers of Bloomsbury Residences?
Bloomsbury Residences will be a joint venture development by Qingjian Realty and Forsea Holdings, two established developers with a proven track record in the Singaporean real estate market.
Qingjian Realty: A well-established player in the Singapore property market with multiple industry awards, Qingjian Realty is known for its commitment to innovation and sustainability. The group has a long list of notable projects in Singapore, including Altura, The Arden, and Tenet EC. Their focus on smart living solutions and eco-friendly features resonates with the modern demands of urban living.
Forsea Holdings: A subsidiary of China Communications Construction Company (CCCC), Forsea Holdings is an emerging player in Singapore's real estate landscape. They recently launched Hillock Green in Lentor Central. Forsea Holdings is dedicated to creating unique, high-quality developments that blend aesthetics with functionality.
What are the Prices for Bloomsbury Residences?
The official pricing for Bloomsbury Residences has not yet been released. However, based on its land cost of $1,191 psf ppr, the development is anticipated to launch at an average price ranging between $2,300 and $2,400 psf.
This projected pricing is expected to be lower than the two most recent developments in the area - The Hill @ One-North, launched in April 2024, and Blossoms By The Park, launched in January 2024. These projects have higher land costs of $1,210 psf ppr and $1,246 psf ppr, respectively, higher than Bloomsbury Residences' $1,191 psf ppr.
The comparatively lower land cost for Bloomsbury Residences can be attributed to its slightly less convenient location as it is not within walking distance of an MRT station, which could impact accessibility and demand.
Nevertheless, it may attract those looking for an idyllic, leafy and green living environment at the right price and near good schoolsas, as well as those working nearby.
Where is Bloomsbury Residences Located?
Bloomsbury Residences is located in the vibrant One-North precinct, a dynamic hub for research and development, industry-academia collaboration, and startups.
The development is nestled between Media Circle and Portsdown Road, and is near Infinite Studios, a prominent media and entertainment complex.
Adjacent to Bloomsbury Residences is the charming Wessex Estate, a serene and picturesque neighbourhood characterised by its lush greenery, tranquil atmosphere, and well-preserved black-and-white colonial-style houses and bungalows.
This unique blend of heritage and modernity creates a distinctive living environment that combines convenience with a touch of historical charm.
Just a 2-minute drive from the development is the Ayer Rajah Expressway (AYE). This will offer residents quick and easy access to key areas such as the Central Business District (CBD) and the Jurong Lake District.
Hence, Bloomsbury Residences will offer a peaceful retreat and a well-connected home for both professionals and families.
A Brief Introduction of One-North
One-North
One-North is a dynamic innovation hub in Singapore, purpose-built to foster collaboration across industries like media, technology, and biomedical sciences. Designed as a live-work-play-learn environment, it integrates cutting-edge research facilities, corporate offices, and vibrant coworking spaces.
With lush parks, modern residential options, conserved colonial houses, and excellent amenities, One-North offers a unique living experience. It is also family-friendly as many prestigious schools and tertiary institutions can be found around the precinct.
Various dining and leisure spots are scattered throughout the precinct. Many premier schools and tertiary institutions are also located nearby, offering a family-friendly living environment for both locals and expatriates.
Moreover, One-North is well-connected to the rest of the island via the MRT network, with three stations running through the precinct – Kent Ridge, One-North, and Buona Vista.
In addition, the nearby Ayer Rajah Expressway (AYE) and Pan Island Expressway (PIE) offer more commuting options and faster journeys.
With its choice of location, excellent connectivity, and proximity to amenities, One-North provides a dynamic and holistic living environment. Professionals and families seeking a blend of work, leisure, and innovation in a thriving community, will find One-North an ideal place to call home.
Transport Connectivity
Public Transport: Bloomsbury Residences is near two MRT stations on the Circle Line – One-North and Kent Ridge. While not within walking distance, convenient public bus services are readily available to connect residents to these train stations.
One stop from the One-North MRT station is Buona Vista, an MRT interchange for the Circle and East-West Lines. This provides residents direct access to the Central Business District, Downtown Singapore, Jurong Lake District, and various shopping destinations like Holland Village and Vivocity.
Expressway Access: Residents who drive will appreciate the quick access to the Ayer Rajah Expressway (AYE), which provides seamless connectivity to other parts of Singapore.
These transport options will provide Bloomsbury Residences residents with relatively hassle-free commutes to work, school, and leisure destinations.
Meanwhile, pedestrian-friendly pathways and cycling tracks are integrated into the precinct to promote sustainable commuting.
Shopping Malls and Amenities Nearby
Bloomsbury Residences is surrounded by a plethora of shopping malls and amenities, catering to the diverse needs of its residents:
The Star Vista: Located a short distance away, it offers a wide range of retail, dining, and entertainment options. Residents can enjoy a vibrant shopping experience, indulge in culinary delights, and shop for groceries at CS Fresh. It is also one of the few dog-friendly malls in Singapore.
Rochester Mall: A stone’s throw from Star Vista, it is a place where families can enjoy high-quality food & beverage, health, beauty & wellness services, and send their kids for enrichment programmes.
Holland Village: A charming destination known for its trendy cafes, international restaurants, and vibrant nightlife. It is also a haven for unique boutiques, art galleries, and a laid-back atmosphere perfect for leisurely exploration.
Queensway Shopping Centre: A popular destination for sports apparel, footwear and equipment, and optical shops.
Jurong East Shopping Malls: Just four stops from One-North MRT station, Jurong East’s JEM, Westgate, and IMM offer diverse shopping, dining, and entertainment options, featuring premium brands, family attractions, outlet discounts, and a vibrant experience for all visitors.
Star Vista
Holland Village
Rochester Mall
JEM Shopping Mall
Timbre+
Holland Village Food Centre
One-North Park
Wessex Estate
Schools and Educational Institutions Nearby
Families with school-going children will appreciate the proximity of Bloomsbury Residences to numerous reputable schools and educational institutions. In fact, the area surrounding One-North is known as an education hub.
Primary Schools: Within a 1-2 km radius, there are three primary schools, which include New Town, Fairfield Methodist, and Queenstown Primary School. Their proximity provides convenience for parents and reduces commuting time for students.
Secondary Schools: Anglo-Chinese School, Fairfield Methodist School (Secondary(), School of Science & Technology, NUS High School of Maths & Science, and Nan Hua Secondary School are some of the sought-after schools near Bloomsbury Residences.
Junior Colleges: Anglo-Chinese Junior College and Anglo-Chinese School (Independent) are located within One-North.
Tertiary Institutions: The National University of Singapore (NUS), one of the world’s top universities, INSEAD, ESSEC Business School, SP Jain School of Global Management, and Singapore Polytechnic are just a short drive away.
International Schools: The area is also home to other prestigious educational institutions, which include the United World College of Southeast Asia (UWCSEA), Tanglin Trust School, Anglo-Chinese School International, The Japanese School, and Waseda Shibuya Senior High School.
Hence, Bloomsbury Residences presents an ideal living option for families with children, given the wide choices of educational institutions available. Notably, the easy availability of renowned international schools is a significant draw for expatriate families working within One-North and its surrounding areas, contributing to robust rental demand.
Investment Potential of Bloomsbury Residences
One-North offers strong property investment potential due to its strategic location as a key business and tech hub, which will drive demand for housing. At the same time, limited supply can be expected to support attractive rental yields and capital appreciation.
Government initiatives to create a vibrant live-work-play environment further enhance its appeal, while the presence of MNCs and research institutions fosters a dynamic community, attracting talent.
Strong sales for recent property launches like One-North Eden, Blossoms By The Park, and The Hill @ One-North demonstrate investors’ confidence in One-North's long-term growth prospects.
The Development of Greater Southern Waterfront
The Greater Southern Waterfront
The development of the Greater Southern Waterfront (GSW), just a stone’s throw from One-North, is also expected to boost the appeal of Bloomsbury Residences.
The relocation of Pasir Port and Keppel Port terminals will free up land for new residential, commercial, and recreational spaces. These will be complemented by a mix of waterfront promenades, parks, and cultural attractions to create a vibrant lifestyle destination with enhanced connectivity via new MRT stations.
These developments will offer a compelling long-term investment opportunity as the GSW takes shape.
Comparative Market Analysis
Nevertheless, to evaluate Bloomsbury Residences' investment potential, we will conduct a comparative market analysis on four condominium projects launched in One-North between 2007 and 2023. This will provide insights into historical price trends and the overall market performance within the precinct.
The analysis will focus on the percentage change in average price per square foot (psf) and their performances since launch are shown in the chart below:
Comparative Market Analysis (Average psf)
| Developments | Launch Date | *Average Price Gain (PSF) Since Launch | *Annualised Average Price Gain (PSF) |
| One-North Residences | March 2007 | +75.35% | +3.20% |
| The Rochester Residences | July 2007 | +19.23% | +1.01% |
| Normanton Park | January 2021 | +20.50% | +4,77% |
| One-North Eden | April 2021 | +18.34% | +4,46% |
| Blossoms By The Park | April 2023 | +9.14% | +4.89% |
| *As of 3 February 2025 |
[Note: The Hill @ One-North launched in April 2024 is excluded from the analysis due to insufficient data, which could skew the overall market perspective. Nevertheless, 40.1% of the units in the development have been sold, as of 3 February 2025].
The above data illustrated in the chart reveals a generally positive trend across most developments since their respective launches, with the exception being The Rochester Residences.
The Rochester Residences' underperformance can be primarily attributed to its elevated launch price. Launched in July 2007, it commanded an average selling price of $1,300 psf. This is significantly higher than the average $900 psf for One-North Eden launched just four months prior.
This disparity in entry pricing underscores the importance of strategic valuation, as elevated initial price points can erode long-term returns on investment (ROI).
Another critical factor is location and connectivity. While most developments in this analysis are within walking distance of an MRT station, Bloomsbury Residences requires a connecting bus ride to the nearest MRT station.
While this may not pose a major concern for residents with private transport, it could be a disadvantage for those relying on public transport. This added inconvenience may also affect the rentability and long-term demand for the development.
However, this seemingly had little impact on Normanton Park, which was sold out despite not being located near an MRT station. This could be attributed to its attractive pricing, scarcity of new launches in the vicinity, and other positive attributes highlighted earlier in this review.
One-North Land Sales
Although there have been limited new launches in One-North, the URA has stepped up its land sales programme by offering two new parcels - Media Circle Parcel A and B. Both parcels are close to Bloomsbury Residences and they can yield approximately 325 units and 500 units, respectively.
In summary, while the One-North area mostly presents favourable investment opportunities, important factors such as entry price, transportation accessibility, and surrounding developments must be carefully considered before making an informed investment decision.
